Social media to boost tourism in Nigeria – NTDC

Digital platforms like Instagram, Facebook, WhatsApp, Telegram, and Twitter, according to the Nigerian Tourism Development Corporation (NTDC), will help enhance tourism marketing in the country.

Mr Folorunsho Coker, the Director General of the National Tourism Development Corporation (NTDC), revealed this on Friday at the South-East Tourism Stakeholders’ Forum in Enugu, which had the theme “Utilizing Digital Tools for Optimization and Destination Marketing.”

Coker stated that technology has transformed the tourism market by expanding access and changing the characteristics of tourism jobs, and that the only option for destinations to be promoted is for tourism entrepreneurs to acquire new skills.

Technology, he claims, is the key fulcrum that propels the leisure-travel industry and other tourism items forward.

He went on to say that relying just on physical contact would not work in today’s world since it would render them obsolete.

“The digital revolution has altered production, distribution, and consumption cultures, blurring the lines between race, money, and culture.”

“It has increased worldwide access and reach of content across boundaries in a relatively short period of time, resulting in stronger impacts and a wider reach.”

“Digital tools assist in the promotion of current tourism assets such as music, cinema, fashion, sports, gastronomy, and festivals,” according to Coker.

Digital techniques including as websites, email marketing, and Google search engine optimizations were formerly the primary instruments for destination marketing, according to him.

“However, a slew of new possibilities have emerged, including Facebook, Instagram, WhatsApp, and Twitter.

“Therefore, we are all gathered here to collectively develop proactive and sustainable ideas that will properly organise the sectors and accelerate its development in the country and South-East zone,” he said.

The director noted that the meeting was third of its series, assuring that the corporation would ensure that similar meetings were held across the country as resolutions therefrom would be given due consideration.

In his remarks, Mr Ugonna Ibe, Commissioner for Culture and Tourism, Enugu State noted that there was a wide gap between technology-drive and globally connected tourism business as traditional ones were yet to adapt to digitalise business practices.

Ibeh said Nigerians must key into high-tech digital activities to be able to match trending global digital technology, which has changed people’s way of living, doing business and travel.

“To compete globally, we must align ourselves to transformative digital technology and innovations,” Ibe said.

Discussing the theme, Prof. I.C Nwauzigbo said digital technology created opportunities and attracted foreign inflow for a country that adopted it.

Nwauzigbo from the Hospitality and Tourism Department, Nnamdi Azikiwe University, Awka added that good quality services and customer satisfaction increased patronage and sustained the sector.

The highlights of the event were bestowing of chieftaincy title “Enyi Ndi Igbo (Friend of the Igbo) to Coker as well as cultural displays.

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